We know this and respect this, and this helps us do great marketing. Because demand generation does not try to force a buy, it educates, nurtures and inspires your ICP in their place of
comfort and on their terms until they raise their hands and come inbound to have a sales conversation.
If you do this you do not spam a lot of people to hit quota.
We Prioritise YOUR customer OVER you!
We are very dynamic in our approach; at our core we are an extension of your team. We take on the role of consultants, executors, creative or the innovator, all depends on what is the need of the situation.
But our process generally is as follows:
Review customer insights, analyse existing lead sources, examine pipeline health, CRM data and existing media channels. 2. Consult: We communicate the findings, get your insights and point of view combined with our own hypothesis on the data. 3. Strategy: All this information is now compiled into a strategy document with your customer at the centre of it all. The strategy will include CREATE DEMAND, CAPTURE DEMAND, LEAD HAND OFF and REVENUE OPS tactics. 4. Execution: At this point we become one team, we work together to execute the plan laid out earlier. We work together in the departments of Media buying, media creatives, content distribution, Conversion Rate. 5. Optimisation: We gather the data and insights that start coming in from the execution and use it to optimise the tactics we take. 6. Reporting: We report monthly on the business metrics that matter.
Our Marketing Philosophy
There Are Two Key Segments Of The Market At Any Given Point
There are people who are problem aware and looking for a solution. Then there are people who are not problem aware, but could be future customers.
Both segments are important and both need to be targeted with different marketing objectives i.e. Capture Demand and Influence consideration.