We Begin By Understanding The "TRUE"
B2B buyer's journey!

b2b SaaS buyers journey in depth

Acknowledgement of the REAL buying journey is the secret sauce to our recipe of marketing success. That means

acknowledging the fact that journeys are not in the shape of a funnel, not linear, rather arbitrary.

Once we understand this, we stop trying to manipulate the journey as per our needs and we meet the customer

where they are, giving them the information they need, to trigger a sales conversation when they feel.

The key to understand here is that when we go down this path, we enter a place that is called “DARK SOCIAL”.


Where Real Business Decisioins are made

Beyond the imperfect world of software based attribution and advertising platform metrics, there is a hidden place where the business decisions are made and impacted.

We Obsess Over Intent

If someone is not ready to buy they won't.

We know this and respect this, and this helps us do great marketing.

Because demand generation does not try to force a buy, it educates, nurtures and inspires your ICP in their place of

comfort and on their terms until they raise their hands and come inbound to have a sales conversation.

If you do this you do not spam a lot of people to hit quota.
High intent vs Low intent pipeline progression


Process flywheel

We Prioritise YOUR customer OVER you!

We are very dynamic in our approach; at our core we are an extension of your team.
We take on the role of consultants, executors, creative or the innovator, all depends on what is the need of the situation.

But our process generally is as follows:

1.      Audit:

Review customer insights, analyse existing lead sources, examine pipeline health, CRM data and existing media channels.

2.    Consult:

We communicate the findings, get your insights and point of view combined with our own hypothesis on the data.

3.    Strategy:

All this information is now compiled into a strategy document with your customer at the centre of it all. The strategy will include CREATE DEMAND, CAPTURE DEMAND, LEAD HAND OFF and REVENUE OPS tactics.

4.    Execution:

At this point we become one team, we work together to execute the plan laid out earlier. We work together in the departments of Media buying, media creatives, content distribution, Conversion Rate.

5.    Optimisation:

We gather the data and insights that start coming in from the execution and use it to optimise the tactics we take.

6.     Reporting:

We report monthly on the business metrics that matter.

Our Marketing Philosophy

There Are Two Key Segments Of The Market At Any Given Point

There are people who are problem aware and looking for a solution.
Then there are people who are not problem aware, but could be future customers.

Both segments are important and both need to be targeted with different marketing objectives i.e. Capture Demand and Influence consideration.

Ready to start?

Book a time that suits you for a chat

Fill out a contact form
Level5 Nexus Norwest, 4 Columbia Ct, Norwest NSW 2153
(02)7252 5236
Office#4, lower ground floor, Rafay mall, Peshawar road, Rawalpindi
(+92)331 8855 801
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