we help b2b companies

hit growth targets with coordinated marketing & sales

We are a GROWTH Company for B2b

It should not be sales OR marketing - we believe that both these functions need to work together for each of them to be successful.

And that is exactly what we do here at Rumors, provide sales and marketing services that achieve business outcomes.

We experienced 1st hand the pains of sales & marketing working in silos & not having alignment, blame games, layoffs, constant changes, missing goals, wrong goals to name a few.

We never found an agency or a vendor who solved this, sales did sales and marketing agencies did lead generation - no one took accountability for commercial outcomes, so we went on and created a company that does.

All BOUND
Demand
G
E
Neration
Mo
D
e
L

Demand Gen model is fundamentally a mindset shift when it comes to planning and executing marketing and sales.

It is a competitor to the traditional lead gen model which was introduced almost a decade ago and operated by most agencies.

Even though that model was excellent for its time, but a lot has changed since. The scale of the internet, the behaviour of the buyers, buying journeys and technologies, all of it has evolved.

But the way we do sales and marketing has not.

Demand generations marries sales and marketing to achieve business outcomes while keeping the customer at the heart of everything we do & build buying experiences that the modern customer wants.

vs
Demand Generation
Focuses on business outcomes and sales objectives
Buyer comes in warm and ready
Shorter sales cycles
Channel agnostic
Win rate greater than 30% from lead to closed won deal
Low CAC and organic focus
Lead Generation
Focuses on leads with no care for revenue
You need to nurture the buyer
Longer sales cycle
Channel specific
Uncertain win rates
Paid media dependant high CAC
Why should you hire us?

Hiring Rumors VS In house VS Multiple Agencies

Rumors

In House

Other agencies

Experienced Director of demand generation

$160k/year

-

Dedicated Marketing Manager

$110k/year

-

Dedicated VP of sales

$200k/year

-

Paid Ads Expert

$85k/year

Digital Ad agency
$5k/month

SEO specialist

$85k/year

SEO agency
$5k/month

Graphic Designer

$75k/year

Branding agency
Starting $10k

Email Marketer

$65k/year

-

Content Strategist

$65k/year

-

Digital marketing coordinator

$80k/year

-

Onboarding time

2 weeks

upto 6 months

Arbitrary

Total cost

$5-$8k/month

$77k/month

$20k/month

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

Move From Activity Metrics To Business Metrics

If you have ever worked with outsourced marketing agencies you would know that they never have skin in the game and deliver metrics that rarely convert to revenue.

But that's where Rumors is different.

Instead of focusing on just top of funnel leads we own a revenue number with you.
So when you work with us, expect a drop in MQLs and an increase in qualified pipeline.

How? 

Because we deploy marketing tactics that are in line with the "TRUE BUYER JOURNEY" and acknowledge what the modern buyer wants.

Learn more

Leads drop as revenue increases when you move from lead gen to demand gen

How Do We Integrate?

We work with companies ranging from Seed level all the way to Series D enterprise and we know that both organizations have completely different requirements from their agency partners.

We are essentially an extension of your team whether you are a start-up or enterprise.


Looking for Social Proof?

Here are a few statements by people who experienced the Rumors Effect

I wish I had found you guys earlier. I can only imagine how differently I would have scaled.

Jake Forman

CEO | Fixezi - The App Of All Trades

Love the strategy!
I like how there is clear distinction between short term and long term plays.

Brad Riley

CEO | InfoStatus

We had been in business for almost 10 years and were always confused about our positioning. Thanks to Shabahat we now have a clear value prop and a clear path to growth into the future. The niche we chose has become a moat for our company.

Sam Ziaee

Director | CSPRO

As a start-up I was sceptic about outsourced services but Rumors created the perfect brand for me at a very reasonable cost.

Ch. Mohsin

Director | Rexada

We had been in business for almost 10 years and were always confused about our positioning. Thanks to Shabahat we now have a clear value prop and a clear path to growth into the future. The niche we chose has become a moat for our company.

Brittany Fox

CEO | NEVAM CX

Working with Ali from Rumors was a great experience. He was knowledgeable, worked with timelines, and was very honest with me. My product is positioned in a difficult niche market, and he did everything possible to learn about the market and provide honest feedback about what needed to be done. The result was growth.I am glad to have worked with Rumors and will continue to do so.

Lee Young

Founder & CEO | QSMAP

The team at Rumours is elite! Unlike most agencies I have dealt with in the past Rumors was much more strategic in their approach - they go deeper into the the business and audience and use those insights to uncover the true meaning from the advertising metrics. Our partnership has with Rumors has been a game changer for our startup. Would highly recommend them to anyone looking to build a in depth multi-layered acquisition strategy.

Arshad Zacky

CEO | Zacky Property

The team at Rumours is elite! Unlike most agencies I have dealt with in the past Rumors was much more strategic in their approach - they go deeper into the the business and audience and use those insights to uncover the true meaning from the advertising metrics. Our partnership has with Rumors has been a game changer for our startup. Would highly recommend them to anyone looking to build a in depth multi-layered acquisition strategy.

Fred Olive

Manager US | DB Schenker

Frequently Asked Questions

Answers to the burning questions in your mind.

Have a different question?
Contact US!
Can you guarantee improvements in conversions?

We are selective about the business we take on because we like to take on projects where we can make an impact. So, while we don't do written / contractual guarantees, us working together is a pseudo performance guarantee.

What service do you offer?

We offer primarily the following.

1- Marketing Strategy
2- Goto market Consultancy
3- Digital advertising
4- Website design and development
5- Organic Content Strategy
6- Search Engine Optimization
7- Digital Out of home advertising
8- Marketing Ops support

Can you help us with both digital and traditional marketing?

Yes !
While we believe there is no difference between the two anymore, most of our clients demand digital first services and capabilities. We do support in areas of traditional marketing as well.

How do you measure the success of your marketing campaigns?

Our key difference is that we drive topline revenue and impact business metrics and not just marketing metrics.

We get measured on metrics like:

1- Revenue
2- Qualified pipeline
3- Conversion Rate
4- Pipeline velocity
5- CAC to LTV
6- Custom metrics

We do this by setting up reasonable time expectations before execution so that we can drive the impact we need to.

What is your pricing structure?

To check out our pricing visit the Pricing page.

There we highlight our packages and individual service charges.

What sets your agency apart from other B2B marketing agencies?

We are the first agency to officially operate the purely the demand gen model in Australia.

What this means is we think like marketers and act like business and product people. With a laser focus on things that matter to drive outcomes way bigger than "leads".

We drive revenue, category domination and brand affinity!

Can you help me with product marketing? i.e positioning, messaging, value prop etc.

Yes we can, a majority of our clients are in the SaaS start-up realm.

Our founder specializes in startups and has launched countless products in which we helped from seed level to product market fit.

Do you provide creative design and content services?

Yes we do!

We do faceless social media content - product collateral, branding, UI, UX and website design.

Do you use off-shore staff?

Yes we do!

Most of the tactical stuff is done by our overseas staff but all our strategic operations and insights are delivered locally from Sydney, Australia.

Ready to start?

Book a time that suits you for a chat
OR

Fill out a contact form

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SYDNEY
LOCATION
Level5 Nexus Norwest, 4 Columbia Ct, Norwest NSW 2153
INFO
info@rumors.com.au
(02)7252 5236
ISLAMABAD
LOCATION
Office#4, lower ground floor, Rafay mall, Peshawar road, Rawalpindi
INFO
info@rumors.com.au
(+92)331 8855 801
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