15 High Leverage Enterprise B2B Marketing Tactics | Copy Paste Plays

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What Will You Learn?

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Complete plays with the Signal, trigger and actions for the following scenarios:

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1- Site Visit Targeting
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2- Product Specific Targeting
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3- Event Based Targeting
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4- Company Signal based Plays

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5- Intent Signals based plays

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6- Targeting Customer's Competitors

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7- Account-Based Marketing

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8- Social Targeting

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9- ABM Messages in Chat

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10- Technographic Signals

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11- Competitive Tech Added

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12- Competitive Tech Uninstall

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13- Retention and Win-Back

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14- Win Back Churned Customers

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15- Modelling and Segmenting Your Best Accounts

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These 15 copy-paste go-to-market (GTM) plays will show you how to tailor specific, data-driven campaigns to connect with your target accounts and wow your prospective b2b buyers

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MORE RESOURCES

B2B demand generation is highly valuable when done right but it requires the right foundation. How to build that foundation is what you will learn in this guide.

4 Foundational Elements Of B2B Demand Generation

28 percent of B2b marketing practitioners struggle to identify or predict ICP accounts that are in-market and ready to purchase, according to Demand Gen Report. On top of that, research shows data quality issues remain the top challenge for ABM programs.

How To Select Accounts For Your ABM Marketing Campaign?

What is conversational marketing really about? This the guide will examine the market forecast play , shifting buyer trends , what conversational marketing is , how to leverage it , and the tactics involved in adopting conversational marketing for a B2B demand generation strategy

Conversational Marketing - A Guide For Demand Generation Teams

7 tactical ways to be more efficient with your ABM strategy and incorporating intent data

7 Proven Steps For Doing Account Based Marketing

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