How To Select Accounts For Your ABM Marketing Campaign?

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What Will You Learn?
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We’ll walk through how to build the basic foundation of your account based marketing strategy, including:

1- What to look for in your account data provider?

2- Key data points to consider when selecting target accounts for your ABM campaign

3- How to nail your ICP in a data driven way and what data to use in ICP selection

4- How big should your list be?

5- What questions should you be asking as your list comes together

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28 percent of B2b marketing practitioners struggle to identify or predict ICP accounts that are in-market and ready to purchase, according to Demand Gen Report. On top of that, research shows data quality issues remain the top challenge for ABM programs.

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Copy and paste these templates for any b2b sales scenario like Cold outreach, Upsells, Reactivation of aging opportunities, Sales Development,

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Executable strategies to help you reduce customer churn and approach customer success from a growth perspective.

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Intent data can be overwhelming if you don’t know how to use it. And once you get your hands on the right signals, how to best use them depends on your role: a sales development rep is going to use intent very differently than an account manager or someone in marketing operations.

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INFO
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